LesGS crafts its products by hand with great care – and started from zero digitally. Ayibo helped build the brand from the ground up: the complete brand identity from logo and strategy to print and visual identity, a lean website as a digital shop window, and social content that truly shows the craft. Through a content collaboration with @thegstwins (3.7M followers on TikTok, 2.9M on Instagram), the young brand reached many times its own following with its posts.
Starting point
The handmade products convinced from day one, but the outward appearance lagged behind. There was no clear logo, no consistent visual language, and no place where interested people could browse the range at their own pace.
- Inconsistent appearanceColours, fonts and style varied depending on channel and use.
- No brand markA recognisable logo for packaging, print and web was missing entirely.
- No digital presenceEnquiries came in scattered across personal channels without a central place to point to.
- Keeping the handmade feelThe personal character had to stay intact and never look industrial.
Our approach
We first sharpened the brand strategy and built a visual identity from it that carries the handmade character down to the last detail. Logo, colour world and imagery run consistently through print, web and social. Alongside the lean website we built the social presence – posts and reels that show the craft, plus a creator collaboration with @thegstwins.
- Sharpened brand strategy and positioning as the foundation
- Designed a logo with a clear, handmade character
- Defined a visual identity of colour world, typography and imagery
- Developed print applications such as labels and packaging
- Built a lean, fast web presence as a digital shop window
- Built the social content: posts and reels that make the craft tangible
- Creator collaboration with @thegstwins (3.7M TikTok · 2.9M Instagram)
Visual insights
Impact & results
«At last our brand looks the way our products feel – personal and handmade. From the logo to the shop to the reels, everything feels like one piece – and we can tell from our orders and messages.»
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