Cut Inn is a barbershop in Lörrach with real craft that barely stood out online. We developed a clear visual brand, built a fast website with a dedicated subpage per service and brought both to life with in-house photo and reel production, matching copy and reusable creative assets. The goal: a recognisable presence that builds visibility in local Google searches and on social media and leads to noticeably more bookings.
Starting point
Cut Inn delivered good work, but the online presence looked interchangeable and was only maintained sporadically. A consistent look, a findable website and high-quality content were missing – exactly what the shop needed to stand out from the many barbershops in the region.
- No clear brand imageLogo, colours and imagery were inconsistent and did not stick.
- Weak visibilityThe shop barely appeared in local Google searches; on social media, only occasional posts appeared, with no recognisable line.
- Missing contentThere were hardly any good photos, reels or texts that truly show the craft.
- Local competitionIn the tri-border region, many providers compete for the same clientele.
Our approach
We gave Cut Inn a clear, striking brand image, built a fast website and backed both with an everyday-proof content system. The site is optimised for local searches in the tri-border region; photos and reels were produced right in the shop, plus matching copy and templates for a presence that works consistently. The brand stays maintainable without Özgür having to be a marketing professional.
- Developed a brand identity with logo, colour world and consistent imagery
- Built a fast website with a price list and a dedicated subpage per service
- Local search optimisation: visible for searches like “Friseur Lörrach” (Search Console)
- On-site photo and reel production for authentic glimpses of the craft
- Copywriting for profile, posts and reusable caption building blocks
- Creative assets and templates for a consistent social presence
- A clear booking prompt placed consistently across all content
Visual insights
Impact & results
«At last everything feels like one piece, and more and more people say they found us on Google or discovered us on Instagram. The collaboration was uncomplicated and close to what I wanted.»
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